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iShares Digital Entertainment and Education UCITS ETF

iShares · IE00023EZQ82

iShares Digital Entertainment and Education UCITS ETF is an exchange-traded fund (ETF) from iShares, traded under the ticker PLAY (ISIN IE00023EZQ82). In a single purchase you get a diversified basket of holdings rather than a stake in just one business. At its core it is a focused, thematic fund: it concentrates on the communication services part of the market, so…

· Tracks the STOXX Global Digital Entertainment and Education Index index ?
Equity ?Accumulating ?Physical ?Ireland ?
Mid-range feeReinvests dividendsOwns the shares directlyGlobalConcentrated in a few names
Fund size (AUM) ?
€55.5M
Risk level (SRI) ?
6 / 7 · High
1-year return ?
+25.1%
Total return · to 2026-07-24
Yearly fee (TER) ?
0.40%
All-in cost ≈ 0.40%

About this fund

What you own

The STOXX Global Digital Entertainment and Education Index index is the benchmark this fund aims to copy. By holding it, this fund gives you a stake in around 98 companies across Global in a single purchase.

Dividends

The fund automatically reinvests dividends back into itself, so your holding grows without cash payouts.

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Rolling the dividends straight back in means your money compounds automatically, with nothing for you to reinvest by hand. The flip side is there is no cash income; the growth simply shows up as a higher fund value. Note that reinvested dividends can still be taxable in some countries even though you never receive the cash — the rules depend on where you live.

How it works

The fund actually buys every share in the index it tracks (full replication).

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Owning every holding keeps things transparent — what is in the index is what the fund actually owns. It can be a touch costlier to run for indexes with thousands of tiny positions, since the fund has to buy and maintain them all. There is no swap bank involved, so there is no extra “what if the partner fails” question to weigh.

Cost

0.40%Yearly fee (TER)
0.40%All-in cost

The yearly running cost of the fund, shown as a % of your money. Lower is cheaper.

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For example, a 0.20% fee works out at €0.20 a year for every €100 invested — that’s a generic illustration of the mechanic, not this fund’s own fee. It is skimmed quietly from inside the fund a little each day, so you never get a bill — but it drags on your return every year you hold. On a broad index ETF it is usually a small fraction of a percent; the gap between a cheap and a pricey fund looks tiny on day one but compounds over decades, which is why it is worth a glance.

Fund facts

Index tracked ?
STOXX Global Digital Entertainment and Education Index
Replication ?
Physical
Full — buys every share
Regulation ?
UCITS
Yes
Launched
Jun 2022
4-year track record
Recommended holding period
medium to long term

Performance

76.5125174223272202220242026

Growth of $100 invested — the line starts at $100.

iShares Digital Entertainment and Education UCITS ETF

End-of-day prices, rebased to a common start so the shapes are comparable. Past performance does not predict future results.

YTD+26.0%
1 year+25.1%
3 years+28.4%

Return, year by year

+46.9
+37.0
+9.4
'23'24'25
3 of 3 up yearsBest: 2023 +46.9%Worst: 2025 +9.4%Calendar-year total returns, in USD

How bumpy has it been?

21.4%
Volatility (1y) ?
How much the price swings year to year — lower is calmer.
-25.6%
Worst drop (3y) ?
The biggest fall from a peak over the last three years.
1.42
Return for the risk (3y) ?
Reward earned per unit of bumpiness.

The bigger picture

+152.1%
Since inception
Total growth since launch — about +25.7% a year.
+51.0%
Best 12 months
The strongest one-year stretch on record.
-8.1%
Worst 12 months
The weakest one-year stretch on record.
-25.6%
Worst fall on record ?
It clawed back in about 4 months.

What's inside

By sector ?

Communication Services48.1%
Technology41.6%
Consumer Discretionary10.0%
Other0.3%
Industrials0.0%

The 10 biggest holdings make up 58.1% of the fund — the rest is spread across roughly 88 more companies.

Top 10 holdings

#CompanyWeight
1APPLE INC8.5%
2META PLATFORMS INC CLASS A8.1%
3NVIDIA CORP7.4%
4SAMSUNG ELECTRONICS LTD7.0%
5ADVANCED MICRO DEVICES INC5.1%
6TAKE TWO INTERACTIVE SOFTWARE INC5.0%
7ELECTRONIC ARTS INC4.5%
8SPOTIFY TECHNOLOGY SA4.3%
9ROBLOX CORP CLASS A4.2%
10NETFLIX INC4.1%

Where to buy this fund

Set from your language & location — change it if it's wrong.

Where it trades

ExchangeTickerCurrency
LSEPLAYUSD★ Primary
CHF listings
SIXPLAYCHF
EUR listings
Euronext AmsterdamPLAYEUR
Euronext ParisDGGEEUR
FrankfurtCBUNEUR
USD listings
B3CBUNDUSD
B3PLAYZUSD
B3PLAYLUSD
B3PLAYAUSD
B3DGGEPUSD
E1PLAY2EURUSD
E1PLAY1USDUSD
E1PLAY1GBPUSD
EBDGGEPUSD
EOPLAY1GBPUSD
EPPLAY1USDUSD
EUPLAY1GBPUSD
EUPLAY1USDUSD
EUPLAY2EURUSD
EZPLAY1USDUSD
GFCBUNUSD
GMCBUNUSD
GSCBUNUSD
GTCBUNUSD
GZCBUNUSD
I2DGGEPUSD
IXDGGEPUSD
L1PLAYZUSD
L1PLAYLUSD
L1PLAYAUSD
L1DGGEPUSD
L1CBUNDUSD
L3CBUNDUSD
L3DGGEPUSD
L3PLAYAUSD
L3PLAYLUSD
L3PLAYZUSD
LACBUNUSD
London Stock ExchangePLAYUSD
LUCBUNUSD
MFPLAYNUSD
MMPLAYNUSD
MUPLAYNUSD
POPLAYZUSD
POPLAYLUSD
POPLAYAUSD
PODGGEPUSD
POCBUNDUSD
QTCBUNUSD
S1PLAYZUSD
S1PLAYAUSD
S1DGGEPUSD
S1CBUNDUSD
S4CBUNDUSD
S4DGGEPUSD
S4PLAYAUSD
SEPLAYUSD
THCBUNUSD
X1PLAY1GBPUSD
X1PLAY1USDUSD
X1PLAY2EURUSD
X2PLAY1GBPUSD
X2PLAY1USDUSD
X2PLAY2EURUSD
X9PLAY2EURUSD
XAPLAY1GBPUSD
XAPLAY1USDUSD
XAPLAY2EURUSD
XEPLAY1USDUSD
XEPLAY2EURUSD
XFPLAY2EURUSD
XFPLAY1USDUSD
XFPLAY1GBPUSD
XGPLAY1GBPUSD
XGPLAY1USDUSD
XGPLAY2EURUSD
XHPLAY2EURUSD
XHPLAY1USDUSD
XHPLAY1GBPUSD
XJPLAY1GBPUSD
XJPLAY1USDUSD
XJPLAY2EURUSD
XLPLAY2EURUSD
XLPLAY1USDUSD
XLPLAY1GBPUSD
XOPLAY1GBPUSD
XOPLAY1USDUSD
XOPLAY2EURUSD
XQPLAY1GBPUSD
XQPLAY1USDUSD
XQPLAY2EURUSD
XSPLAY2EURUSD
XSPLAY1USDUSD
XTPLAY1GBPUSD
XTPLAY2EURUSD
XUPLAY1GBPUSD
XUPLAY1USDUSD
XUPLAY2EURUSD
XVPLAY2EURUSD
XVPLAY1USDUSD
XVPLAY1GBPUSD
XWPLAY1GBPUSD
XWPLAY1USDUSD
XWPLAY2EURUSD
XXPLAY2EURUSD
XXPLAY1USDUSD
XXPLAY1GBPUSD
XYPLAY1GBPUSD
XYPLAY2EURUSD
XZPLAY1GBPUSD
XZPLAY1USDUSD
XZPLAY2EURUSD
For serious comparison — full data holdings, percentiles, advanced risk, tilt, flows

Full holdings

As of 2026-07-24 · the fund's own published holdings.

#CompanyWeight
1APPLE INC8.5%
2META PLATFORMS INC CLASS A8.1%
3NVIDIA CORP7.4%
4SAMSUNG ELECTRONICS LTD7.0%
5ADVANCED MICRO DEVICES INC5.1%
6TAKE TWO INTERACTIVE SOFTWARE INC5.0%
7ELECTRONIC ARTS INC4.5%
8SPOTIFY TECHNOLOGY SA4.3%
9ROBLOX CORP CLASS A4.2%
10NETFLIX INC4.1%
11MEDIATEK INC4.0%
12NINTENDO LTD4.0%
13REDDIT INC CLASS A3.2%
14ARISTOCRAT LEISURE LTD2.9%
15ZOOM COMMUNICATIONS INC CLASS A2.5%
16LENOVO GROUP LTD2.4%
17ROKU INC CLASS A2.1%
18LOGITECH INTERNATIONAL SA1.5%
19DRAFTKINGS INC CLASS A1.4%
20KONAMI GROUP CORP1.3%
21PINTEREST INC CLASS A1.2%
22PEARSON PLC1.1%
23EVOLUTION1.0%
24TRADE DESK INC CLASS A0.9%
25CAPCOM LTD0.8%
26SAMSUNG ELECTRONICS NON VOTING PRE0.7%
27SNAP INC CLASS A0.6%
28DUOLINGO INC CLASS A0.6%
29LIFE360 INC0.5%
30KRAFTON INC0.5%
31CD PROJEKT SA0.5%
32SQUARE ENIX HLDG LTD0.5%
33NEXON LTD0.5%
34GRAND CANYON EDUCATION INC0.5%
35STRIDE INC0.4%
36AMBARELLA INC0.4%
37ADEIA INC0.4%
38ACER0.3%
39MAGNITE INC0.3%
40SOUNDHOUND AI INC CLASS A0.3%
41UNIVERSAL TECHNICAL INSTITUTE INC0.3%
42PELOTON INTERACTIVE CLASS A INC0.3%
43SINCH0.3%
44TCL ELECTRONICS HOLDINGS LTD0.2%
45NC CORP0.2%
46SANKYO LTD0.2%
47SPORTRADAR GROUP AG CLASS A0.2%
48SONOS INC0.2%
49DOUBLEVERIFY HOLDINGS INC0.2%
50COURSERA INC0.2%
51MODERN TIMES GROUP MTG CLASS B0.1%
52PLAYTECH PLC0.1%
53DENA LTD0.1%
54HTC CORP0.1%
55KOEI TECMO HOLDINGS LTD0.1%
56BALLYS INTRALOT SA0.1%
57USD CASH0.1%
58EMBRACER GROUP CLASS B0.1%
59PEARLABYSS CORP0.1%
60PEXIP HOLDING0.1%
61RUM GROUP INC CLASS A0.1%
62MERRY ELECTRONICS LTD0.1%
63VOBILE GROUP LTD0.1%
64NETMARBLE CORP0.1%
65MIXI INC0.1%
66UBISOFT ENTERTAINMENT SA CAT A0.1%
67GUNGHO ONLINE ENTERTAINMENT INC0.1%
68WACOM LTD0.1%
69PUBMATIC INC CLASS A0.1%
70JPY CASH0.1%
71DOUBLEU GAMES LTD0.1%
72IDP EDUCATION PTY LTDINARY0.1%
73FOSTER ELECTRIC LTD0.1%
74TSUBURAYA FIELDS HOLDINGS INC0.0%
75PHIHONG TECHNOLOGY LTD0.0%
76KAKAO GAMES CORP0.0%
77MARS GROUP HOLDINGS CORP0.0%
78BUMBLE INC CLASS A0.0%
79FUBOTV INC CLASS A0.0%
80PLAYTIKA HOLDING CORP0.0%
81WEM ADE LTD0.0%
82AUD CASH0.0%
83KRW CASH0.0%
84HKD CASH0.0%
858X8 INC0.0%
86VIAPLAY GROUP CLASS B0.0%
87VUZIX CORP0.0%
88CASH COLLATERAL USD MLIFT0.0%
89TWD CASH0.0%
90MYR CASH0.0%
91CHF CASH0.0%
92PLN CASH0.0%
93SEK CASH0.0%
94NOK CASH0.0%
95IDR CASH0.0%
96GBP CASH0.0%
97EUR CASH0.0%
98MICRO E-MINI NASDAQ 100 SEP 260.0%

⭳ Download full holdings (CSV)

How it ranks vs peers

🪙 Cheaper than 16% of similar ETFs💰 All-in cost cheaper than 23%📈 Higher 1-yr return than 74%📈 Higher 3-yr return than 97%📊 Beat its category by 2.1% (1-yr) (category average +23.0%)📊 Beat its category by 12.7% (3-yr) (category average +15.7%)

Versus the Equity (stocks) · Global · EUR ETFs we track.

Advanced risk

2.06
Sortino (3y) ?
1.11
Calmar (3y) ?
14.4%
Downside deviation ?
42%
Up months (hit rate) ?
$12.60
52-week high ?
$8.81
52-week low ?

Concentration depth

~23 ?
Effective number of holdings

Roughly 98 companies are held, but the largest names carry most of the weight — so it behaves like ~23 equal-sized positions.

Tilt vs a world tracker

Communication Services+39.9
Financials-16.3
Technology+12.4
Industrials-11.6
Health Care-9.3
United States-8.7

Percentage points over / under a broad world-equity tracker (not a licensed benchmark).

Similar funds

We found 6 funds that do much the same job as this one. To pick them we matched this fund's asset class and region, then show how close each match is below.

Matched on🌍 Global stocks
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Index trackedSTOXX Global Digital Entertainment and Education IndexMSCI WorldMSCI WorldMSCI WorldMSCI WorldS&P Developed Ex-U.S. BMI IndexMSCI ACWI
Yearly fee (TER)0.40%0.30%0.30%0.20%0.20%0.03%0.20%
All-in cost0.40%0.30%0.00%0.00%0.20%0.00%0.00%
Fund size€55.5M€166B€146.5B€128.1B€127.6B€35.6B€30.7B
DomicileIrelandIrelandIrelandIrelandIrelandUnited StatesIreland
ReplicationPhysical (full)Physical (full)Physical (full)Physical (full)Physical (full)Physical (full)Physical (full)
3-yr return p.a.+28.4%+16.8%+17.8%+18.3%+17.8%
5-yr return p.a.+9.7%+9.3%+11.3%+7.1%
# holdings981,3561,3561,3561,3562,4591,738

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Data as of 2026-07-24 · Source: issuer data, compiled by Finance Hamster

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