iShares MSCI EM Consumer Growth UCITS ETF

What this fund is

iShares MSCI EM Consumer Growth UCITS ETF is an exchange-traded fund (ETF) from iShares, traded under the ticker CEMG (ISIN IE00BKM4H197). It lets you buy a basket of holdings in a single trade, spreading your money across them rather than one company. At its core it is a focused, thematic fund: it concentrates on the consumer discretionary part of the market, so it lives or dies by that one area rather than the economy as a whole. Underneath, it is about owning small slices of companies, so you share in their growth when they do well — and their falls when they don't. Rather than a manager picking stocks, it simply replicates the MSCI Emerging Markets index — the passive, low-cost approach, and its largest holdings include NETFLIX INC, ALIBABA GROUP HOLDING LTD and UNILEVER PLC.

Spread across roughly 317 holdings (the ten largest ≈ 28.7%), no one position makes or breaks the fund. By geography it is weighted towards ~29% China, ~16.3% India and ~9.3% United States. Its heaviest sectors are ~50.2% Consumer Discretionary and ~21.6% Consumer Staples. A focused fund like this is typically held as a smaller 'satellite' position around a broader core — a way to lean into one theme, not usually a portfolio's only holding. Its ongoing charge (TER) is 0.6% a year — about €60 a year on a €10,000 holding, taken automatically from the fund.

It is an accumulating share class: dividends are rolled straight back in, compounding your returns rather than landing in your account as cash. It holds the underlying investments directly (physical replication); it is domiciled in Ireland and UCITS-regulated, a European standard built to protect everyday investors and trades in USD. Its price has swung about 25.1% over the past year — a gauge of how much the value moves, not a judgement of quality. It launched in 2014. Like any investment, it can lose value as well as gain, and what it did before does not predict what it will do next. (Fund data sourced from iShares.)