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What is an ETF? A 2-minute plain-English explainer
An ETF lets you buy a tiny slice of hundreds of companies at once, in a single trade. Here is the whole idea, simply.
What is an ETF?Accumulating vs distributing ETFs: what is the difference?
The same fund often comes in two versions that handle your dividends differently. Here is which does what.
Choosing an ETFWhat is an index, and why do so many ETFs just track one?
Most popular ETFs do not try to beat the market — they copy it. Here is why that is often a feature, not a flaw.
Compare ETFsWorld ETF vs S&P 500: how to compare them
Both are popular first ETFs. One holds the whole developed world; the other, 500 US giants. Here is how to weigh them.
Buying & owningHow do you actually buy an ETF?
The practical steps — from opening a broker account to placing your first order — in plain English.
How investing growsWhat fund fees really cost you over 30 years
A fee of 1% sounds tiny. Drag the slider and watch what it quietly takes over a lifetime of investing.
How investing growsCompound interest: how small monthly amounts grow
See how a modest amount each month can snowball over time when the growth itself starts to grow.
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